Home / Admission marketing checklist
Free checklist
Admission marketing checklist for schools, colleges and coaching institutes
Quick answer
A practical 36-point checklist covering preparation, website, local search, ads, follow-up and measurement. Use it before every admission season to find gaps before families do.
The 36-point admission marketing checklist
Six areas, six checks each. Tick them off with your team.
Before admissions open (8 to 12 weeks)
- Update fees, dates and admission steps on your website
- Create one page for each course or class
- Complete your Google Business Profile with real photos
- Set up tracking for forms, calls and WhatsApp clicks
- Create a simple enquiry sheet with an owner for every lead
- Agree reply times for your front office
Website and landing pages
- Headline matches the advert that brought the visitor
- Fee or fee range, timings and eligibility are visible
- Enquiry form asks only name, phone, email and course
- Click-to-call and WhatsApp buttons work on mobile
- Page loads quickly on a phone
- Thank-you message appears after the form is sent
Google and local visibility
- Business category, address, phone and hours are correct
- Name, address and phone match everywhere online
- Ten genuine reviews requested from happy families
- Every review gets a polite reply
- Search Console is connected and the sitemap submitted
- Weekly post or photo update on your profile
Paid ads
- Google Search ads run for high-intent searches in your area
- Negative keywords added for jobs, free and unrelated courses
- Meta ads use real photos or videos, one message per ad
- Each campaign sends traffic to a matching page
- Daily budget is steady and not changed every day
- Search terms and enquiry sources checked every week
Enquiry follow-up
- First reply within minutes during working hours
- Templates ready for fee, visit and demo questions
- Follow-up scheduled for day 1, day 3 and day 7
- Visits and demo classes confirmed with a reminder
- Every lead has a status and a next step
- Reasons for not joining are recorded
Measure and improve
- Spend, enquiries, visits and admissions recorded weekly
- Cost per admission calculated for each channel
- Drop-off point identified: enquiry, visit or admission
- Budget moved towards channels that bring admissions
- Content and pages refreshed before the next season
- Monthly review with your team
How to use this checklist
Print this page with Ctrl+P (or Cmd+P on a Mac), or keep it open and tick items off with your team. Work from top to bottom: preparation and tracking come before ads, and follow-up matters as much as the ad itself.
Not every item applies to every institute, so treat it as a starting point and adjust it for your board, state timelines and course calendar. For a month-by-month plan, read our admission marketing calendar, and for the numbers behind your results, use the cost per admission calculator.
See these ideas in action
Services
Industries
Learn more
Free, no obligation